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HerMoney Podcast Episode 184: Building Your Personal Brand With Marketing Guru Seth Godin

Kathryn Tuggle  |  October 23, 2019

How good are you at keeping your word? Your answer has everything to do with the strength of your personal brand.

On this week’s episode of the HerMoney podcast, we’re going deep! We’re diving right in for some introspection, and we’re going to flip the script a little bit by asking you a question:  Are you the kind of person who always follows through? Someone who always — or almost always — keeps their promises?

If you’re feeling guilty already, don’t, because this week’s guest, Seth Godin, has some motivation for all of us that’s going to change the way we think about our word and our personal brand. Seth is the author of an incredible 19 books, including the worldwide best-sellers “Linchpin,” “The Dip” and “This Is Marketing.” He’s the founder of workshops including the ALT-MBA, and ‘The Marketing Seminar,’ which more than 10,000 people have taken, and if that weren’t enough, he’s also an entrepreneur and in 2018 was inducted into the Marketing Hall Of Fame.

Seth says that the strength of your personal brand — and perhaps even your entire career — hinges on a single question: Do you do what you say you’re going to do? Seth says that you tell people who you are every day, at every interaction, without even realizing it. Because your personal brand all comes down to what people expect when they engage with you — and in that way, your brand is nothing but a promise … a promise you’d be wise to keep!

Listen in as Seth tells us all what good marketing looks like, how spam is “in the eye of the beholder” and how we should never (ever) spend money to make short-term pain go away. He also dishes on how our “lizard brains” (the parts of us that still make us wild animals) are influencing our decisions day to day, and how we can tame these parts of ourselves and tune into what’s in our best interest.

In Mailbag, Jean tackles the question of where to invest money once you’ve maxed out your 401(k) and addresses the best way for someone in their early 50s to save for retirement. She also advises a woman who rents out part of her home, is considering getting liability insurance and is looking into refinancing her home loan.

Lastly, in Thrive, Jean takes on the fact that some private colleges are — shockingly — lowering tuition, but there’s more to this story than meets the eye. As these institutions lower their sticker price, they’re taking away scholarships and other discounts. The big takeaway? Always look at the net price of what you’re paying for college before you commit. 

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