Earn / Entrepreneurship

8 Ways We Women Are Growing the Global Economy

Julia Sonenshein  |  October 11, 2018

Today, aka #dayofthegirl, we want to focus on all the ways women are growing the nation’s economy. Here are eight reasons to celebrate.

We talk a lot about wage disparity, workplace boys’ clubs, and the confidence gap that hinders female investors. All important issues. But here are equally important facts: Women are starting companies at an unprecedented rate, increasingly becoming family breadwinners and accumulating massive wealth.

Women are accumulating money fast.

Women are slated to control two-thirds of the United States’ wealth by 2030, according to the Federal Reserve.

Women are investing in growing numbers.

While VC investing might still be a predominantly male game (only 11 percent of venture capital partners were women in 2016), here’s where things get exciting: There’s a definitive trend of female investors backing women-run ventures. Furthermore, women control more than half of investment wealth in the U.S.

Women will inherit 70 percent of future wealth over the course of the next two generations.

This figure doesn’t even include wealth earned by women. It simply deals with the money women are set to inherit over the next two generations. This means women (who, as we mentioned, already control more than half of investable wealth) are poised to take on an even greater amount of investable wealth and power.

When it comes to spending, women are calling the shots.

Worldwide, women make a staggering 80 percent of all buying decisions. This is a huge trump card.

More women at the top means significantly higher profits.

In a 2007 study of 520 Fortune 500 companies, Catalyst divided the companies into four sections depending on the number of female board directors. So how did the group with the highest percentage of female board directors fare compared to the group with the lowest?

On average, the companies with the highest percentage of female board directors posted 53 percent higher return on equity than companies with the lowest percentage of female board directors. That same comparison showed a 42 percent higher return on sales and 66 percent higher return on invested capital. It sends a pretty clear message: Companies that promote women are doing better than their male-dominated counterparts.

Companies that promote women are doing better than their male-dominated counterparts.

But wait, there’s more.

Women own almost a third of U.S. businesses.

The 2012 census found that women owned 9.9 million American businesses, clocking in at 35.8 percent of all business ownership.

Women-owned businesses employ almost 9 million people in the U.S.

Let’s hear it for the girl bosses.

Women are turning out to be our greatest innovators.

We’re seeing innovation from female entrepreneurs all over the place, from cornering the market on new products for children to reinventing traditional industries like fertility tracking or coupon shopping. Instead of chasing the next big idea, these innovations are demonstrating just how useful the more measured ways women approach problems can be.


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